OpenAI ChatGPT Ads Manager: New Daily Budgets & Geo-targeting

OpenAI is rolling out new campaign management controls inside ChatGPT Ads Manager Beta. The company has introduced several new tools, including daily budgets, geo-targeting, and expanded reporting. It is also testing dynamic call-to-action buttons in some ads. OpenAI first launched ChatGPT Ads Manager in early May for all U.S. advertisers. This update extends that self-serve Ads Manager. Advertisers can now choose between a daily or lifetime budget for new campaigns, giving them more control over spending. Geo-targeting has also expanded from country-level to state, designated market area, and ZIP code. This opens the platform to local and regional campaigns. Ads Manager now displays aggregate totals for impressions, clicks, and spend in its reporting views. These updates aim to give advertisers more precise control and better insights for their campaigns within ChatGPT.