OpenAI ChatGPT Ads: Smaller Audiences & New Tools

OpenAI has updated its ad platform, allowing smaller audiences to be used for exclusion in ChatGPT Ads Manager. Previously, a 25,000-user minimum was required. What's interesting is a new plugin that lets advertisers build and edit campaigns directly from a chat window in ChatGPT or Codex. This tool offers a wide range of functions, from creating ads from a brief to troubleshooting delivery and reviewing performance. The update also includes new identifier fields for conversion matching and reports carousel card impressions separately, meaning they won't be billed. Plus, sponsored placements are now rolling out in select countries across Europe, India, the Middle East, and North Africa. The bottom line is these changes offer advertisers more flexibility and new tools for managing their campaigns within the ChatGPT ecosystem.