OpenAI Targets Families & Seniors: ChatGPT's New Focus

OpenAI is developing ChatGPT experiences for families, caregivers, and older adults. This signals a change in its consumer AI strategy. The company is hiring a product manager in San Francisco for this effort. They are looking for someone with experience building products for parents and families, focusing on trust and safety. What's interesting is that ChatGPT's user base is expanding beyond younger audiences. Users aged 35 and above made up 31% of ChatGPT's global audience in the second quarter, up from 26% a year ago. The share of users aged 18 to 24 decreased. In the U.S., nearly one in four smartphone users who are parents used ChatGPT during the quarter. This is an increase from 16% a year earlier. This shift suggests AI is becoming a technology for households, not just individual productivity. The bottom line is that AI companies face increasing responsibility for trust and safety, especially with younger users.