OtterlyAI: Agent Analytics Tracks AI Traffic & ROI

OtterlyAI has launched a new feature called Agent Analytics. This tool helps marketing teams see traffic from AI agents and crawlers visiting their websites. It connects visibility in AI answers to actual crawl activity. Agent Analytics reads server log data to show how AI crawlers, bots, and scrapers interact with websites. It provides insights into traffic, page activity, and agent behavior across major AI search engines. This includes activity from bots like ChatGPT-User and Google-Agent. Standard web analytics tools cannot see these AI agents because they request pages directly from the server. OtterlyAI's new feature closes this gap by reading the website's server logs. It shows total agent visits, top AI search engines, trends, and most crawled URLs. Each agent is categorized as an on-demand AI fetcher, a search index crawler, or an AI training scraper. This allows marketing teams to understand the ROI of AI search by seeing what AI agents do on their site. It helps them track the journey from a content crawl to a mention in AI answers.