OtterlyAI: New Tool Tracks AI Agent Traffic & ROI

OtterlyAI has launched a new feature called Agent Analytics. This tool reveals every AI agent and crawler visiting a website, including which pages they access. It also connects this activity to a brand's visibility in AI-generated answers. Here's the thing: standard web analytics often miss AI agent visits because these agents request pages directly from the server. Agent Analytics addresses this by reading a website's server logs, which record every request. What's interesting is that the tool shows activity from bots like ChatGPT-User, Claude-Bot, Perplexity-User, and Google-Agent. It categorizes each agent as an on-demand AI fetcher, a search index crawler, or an AI training scraper. The bottom line is that this helps marketing teams measure the return on investment for AI search by showing what AI agents are doing on their sites.