PulsePoint Hatch: AI Transforms Healthcare Marketing

PulsePoint has launched Hatch, a new platform bringing AI to every stage of healthcare marketing. This conversational platform is built from the ground up around AI and connected to the company's health data. With Hatch, marketers, planners, and traders can ask questions, size audiences, and monitor campaigns using natural conversation. It allows users to talk to the platform as they would a colleague, interpreting intent and configuring itself. Hatch also learns how each user prefers to work. The platform unifies research, planning, audience intelligence, measurement, and programmatic activation into one workspace. It is transparent about the data it uses, providing links to underlying sources. Users can surface answers to research questions, get answers from live campaign data, and monitor campaign outcomes. This new approach aims to provide quick answers to complex questions, potentially saving significant time for analysts.