Replify Acquired by ABC Fitness: AI for Gyms & Wellness

Seattle startup Replify is being acquired by Dallas-based ABC Fitness. Replify uses agentic AI to automate communications for fitness operators. Here's the thing: Replify's software handles phone calls, emails, chats, and texts for health and wellness businesses. This includes inbound customer messages and outbound marketing. The goal is to help businesses like gyms and tanning salons improve customer service and free up staff. What's interesting is ABC Fitness is a technology provider with over 30,000 businesses and 40 million members globally. They already share customers with Replify, including Gold's Gym and UFC Gym. Replify's platform supports approximately 35 languages for voice and over 100 for text and chat. ABC Fitness software is used in more than 100 countries. Replify was founded in 2023 by CEO Tony Small and CTO Anna Rodriguez. Small and Rodriguez, along with Replify's 12-member team, are joining ABC Fitness. Small will become Senior VP of AI Strategy, and Rodriguez will be VP of Engineering. The bottom line: This acquisition aims to bring advanced AI communication tools to a larger global network of fitness and wellness businesses.