Sabre AI Powers Linex Global Expansion for Travel Loyalty

Sabre Corporation has deployed its agentic AI technology with Linex Travel, which was formerly Ultra Group. This move is part of Linex Loyalty's global expansion, following its acquisition by Linex Capital. Sabre's Model Context Protocol server will embed advanced AI into Linex's loyalty redemption marketplace. This technology aims to automate complex processes like ticket reissues and dynamic exchanges, which usually require manual work. Garry Wiseman, President of Product and Engineering at Sabre, says true innovation means putting production-grade AI into critical travel workflows. Linex Travel manages rewards infrastructure for banking clients in 12 countries, primarily in Latin America. Andres Peláez, CEO of Linex Travel, highlights that this makes them one of the first to commercially deploy Sabre's MCP architecture. The bottom line is this partnership looks to create more seamless user experiences in travel.