Salesforce AI Agents Boost Sales with ChatGPT & Google

Salesforce has updated its Commerce platform with new AI agents and integrations. These AI agents are for shoppers, B2B buyers, and merchandising teams. The platform now also integrates with ChatGPT, Google Search, and the Gemini app. Here's the thing: Salesforce data shows AI-referred traffic converts eight times better than social media referrals. Retailers using their own shopper agents are growing sales 59 percent faster. This past holiday season, AI influenced 20 percent of global online sales, worth 262 billion US dollars. The new Shopper Agent helps customers on a retailer's storefront. It can check inventory, confirm shipping, offer store pickup, and complete purchases in one conversation. It also remembers past interactions. The B2B Buyer Agent handles procurement via WhatsApp and SMS. Buyers can reorder products and see contract pricing without logging into a portal. The Merchant Agent offers a natural-language interface for back-office tasks, helping teams manage catalogs and adjust sort orders. Early customers are seeing an 88 percent reduction in task time. Salesforce is also connecting retail catalogs directly to external AI platforms. An OpenAI integration, set for general availability in July 2026, will sync product catalogs to ChatGPT. A Google integration, arriving in summer 2026, will allow shoppers to find and buy products through Google Search and the Gemini app. The bottom line is that these updates aim to connect retailers with where consumers are increasingly starting their shopping journeys.