Siri AI Outpaced: Gemini, ChatGPT Dominate Assistant Market

Apple's Siri, introduced with the iPhone 4S in 2011, is reportedly being outpaced by newer AI assistants. Tools like Gemini, ChatGPT, and Microsoft Copilot are now available across various platforms. These competing agents offer device control, text responses, and call-handling capabilities. These features once defined Siri's value. BGR's editorial points out that while Apple shipped a 2026 update branded Siri AI with iOS 27, many users had already moved to rival assistants. This update was confirmed by Apple's newsroom in June 2026. The shift indicates a move away from single-vendor voice assistants towards cross-platform agents powered by large language models. This trend impacts how product teams and engineers design integrated and private AI experiences.