Siri's New Privacy: Control Your AI Data Retention

Apple's new Siri app will offer a privacy feature allowing users to control how long their conversation history is kept. You'll be able to choose options like 30 days, one year, or keeping it forever. This level of user control over data retention is not typically offered by other major AI assistants like ChatGPT and Gemini. What's interesting is that the new Siri will run on Google's Gemini AI models, though Apple reportedly won't highlight this. Apple is focusing on making user data disappear, a contrast to rivals that design AI to remember users for better predictions. The new Siri app is expected to arrive with a beta label in iOS 27. This matters because it gives you more control over your personal data when using AI assistants.