Sprout Social AI: New Platform & Expanded Trellis Engine

Sprout Social has launched a new AI-powered social intelligence platform. It aims to help organizations use real-time market conversations at scale. Central to this is the expanded Trellis, Sprout's AI engine. Trellis will integrate across Sprout's ecosystem, including Publishing and Listening. It will turn fragmented social data into actionable insights. Trellis becomes available to all customers in July. It will act as a conversational intelligence layer, helping teams ask complex questions and get relevant insights faster. This rollout also introduces Trellis Studio. It's a dedicated environment for building bespoke AI workflows, tailoring social intelligence to specific KPIs. Sprout's research shows 71% of marketing directors expect social data to surpass traditional market research in shaping enterprise strategy by 2029. This new platform helps businesses bridge the gap between insight and execution.