Very Group Leverages AI for Pricing Strategy with UiPath

The Very Group is partnering with UiPath for a new three-year deal to use AI-powered pricing across its retail brands. This move aims to optimize gross margins and stock management. What's interesting is that pricing has become more complex for retailers, especially those operating across many channels. The Very Group wants to react quickly to events and microtrends, and this new AI will help. Catherine Frame from UiPath says this partnership shows how AI can "fundamentally reshape" pricing. It combines automation with intelligent decision-making. Sam Wright, from The Very Group, highlights that with over 200,000 products, pricing is a powerful lever. This collaboration will help them stay ahead of shifting consumer demand. The Very Group, which operates Very and Littlewoods, achieved its highest-ever earnings margin of 14.7% for the year ending June 2025. This strategy focuses on profitability over sales volume. The company has invested in other tech, too, like relaunching Very’s retail media and launching HelloStudio, an AI-assisted creative agency. These investments are part of their goal to be a tech-forward e-commerce leader. The bottom line is that The Very Group believes agentic AI can transform pricing into a competitive advantage in a fast-changing market.