WBD Agentic AI Ads on AWS: Next-Gen Advertising

Warner Bros. Discovery is developing next-generation advertising experiences with Amazon Web Services, using AWS agentic AI. WBD is expanding its advertising technology stack on AWS. This new approach will change how premium inventory across its US linear and digital channels is planned, activated, optimized, and monetized. WBD is rebuilding its traditional internal workflows with automated, data-driven processes on a single platform. This unifies the buying experience across previously separate business units. The company began rolling out new capabilities in 2026, including agentic automation for direct response and commercial workflows. It also introduced advanced audience forecasting and enhanced measurement. Later this year, WBD will introduce unified media planning in Q3. This will be followed by a phased rollout of composable order management, pricing, and stewardship in Q4. The new platform features autonomous AI agents for intelligent planning, dynamic forecasting, real-time optimization, and closed-loop measurement. These agents continuously self-optimize. This means advertisers can more effectively allocate budgets across multiple platforms and brands. This collaboration aims to deliver better outcomes for both brands and viewers.