WhatsApp AI Labels: New Transparency for Channels

WhatsApp is introducing a new feature to label AI-generated or AI-edited photos and videos within its Channels. This move aims to strengthen transparency and help users distinguish between real and AI-created content. The labels will be applied to media made or modified by AI tools like Meta AI, ChatGPT, and Gemini. Channel administrators can attach a visible label to posts, and once applied, this label cannot be removed. Reports also suggest WhatsApp may automatically detect some AI-generated media and apply labels without admin input. The feature is currently available to a limited group of iOS beta users, following an earlier release to Android beta users. This development comes as AI-produced images and videos become increasingly realistic. This helps users understand the nature of the media they see.