WhatsApp Business AI Global Launch: Token Pricing Explained

Meta is rolling out its WhatsApp Business AI agent globally. This new service uses a token-based pricing model. This move transforms WhatsApp's 200 million business users into potential AI customers. It marks Meta's most aggressive push into enterprise AI services. The AI agent allows businesses to automate customer service tasks. This includes answering frequently asked questions and processing orders. Businesses will pay based on how much their AI agent "thinks," measured in tokens. This is similar to how other AI providers charge. The global launch puts Meta in direct competition with established enterprise players. The bottom line is that Meta aims to generate revenue from AI usage, not just advertising, by offering businesses automation that can cut costs and scale customer service.