AI in Shopping: Walmart, Sephora Lead E-commerce Shift

Major retailers like Walmart and Sephora are integrating AI into their shopping experiences. Tech companies, including OpenAI and Google, are also competing to lead in AI-driven online shopping. Today's AI assistants can help with product recommendations, checkout, and customer service. Some retailers have built AI-powered shopping assistants, while others have added AI features to their apps or partnered with tech companies. Research and comparisons are popular uses for AI in shopping. AI platforms are projected to drive 144 billion dollars in US e-commerce sales by 2029. While there have been challenges, early results show promise. For example, Amazon customers using its AI assistant were 60% more likely to complete a purchase. Walmart users of its shopping bot spend more per order on average. This means AI is quietly reshaping how we shop online.