Apple's New GenAI Subdomain: WWDC AI Features Hinted

Apple is preparing a new subdomain, genai.apple.com, ahead of its Worldwide Developers Conference. This subdomain is not yet live but has been added to the company's domain names and servers. What's interesting is Apple already has a page for Apple Intelligence. It's unclear what the company intends for this new subdomain, but it's linked to generative AI, like the technology behind chatbots such as Claude and ChatGPT. The upcoming software update is expected to highlight new Apple Intelligence features. These features include easier shortcut creation with a new "Create a pass" option in the Wallet app. Safari will also gain the ability to automatically name tab groups. Plus, users will be able to scan nutrition labels using Visual Intelligence. These updates are anticipated to be unveiled during the Apple WWDC Keynote this year on June 8. This news matters because it hints at Apple's expanding focus on artificial intelligence capabilities for its users.