ChatGPT Ad Format: Larger Images & CTA Buttons Tested

ChatGPT is testing new ad formats that include larger images and customizable call-to-action buttons. This marks a shift toward more visually prominent placements within the platform. The new formats build on existing ad units but offer expanded features. For example, advertisers can now choose from various call-to-action buttons like "Shop now" or "Learn more." There's also a new e-commerce ad format designed for shopping. This unit can display product details such as pricing and customer reviews, and even show multiple product listings in a carousel-style view. These developments show ChatGPT is moving further into monetized advertising, aiming to give advertisers more ways to showcase products and drive user actions.