ChatGPT Ads: CPA Bidding Arrives for Advertisers

OpenAI has introduced cost-per-action, or CPA, bidding to the ChatGPT ads manager. This new feature lets a pilot group of advertisers pay only when a user completes a specific action. Previously, advertisers paid per impression or per click. With CPA, the advertiser defines an action, like a site visit or a purchase, and only pays when that action occurs. This shifts the risk from the advertiser to the platform. To make this possible, OpenAI recently added a tracking pixel. Advertisers install this pixel on their websites to register conversions within ChatGPT's ads manager. Accounts with conversions set up by Monday, June 1st, will get early access by June 5th. This update gives OpenAI its first performance-grade buying objective, offering advertisers a more results-focused way to spend their ad budget.