Flock Launches Jay: AI Assistant for UK Fleet Insurance

Flock, a London-based insurance provider, has launched a new agentic AI assistant named Jay. This assistant is now available to all Flock fleet insurance customers and brokers at no extra cost. Jay is embedded in Flock's customer portal and can answer natural-language questions from fleet managers about vehicle coverage, driver behavior, claims, and safety scores. It uses live fleet data to provide actionable responses and proactively alerts users to emerging risks, aiming to prevent incidents from becoming claims. The AI assistant was trained on over one billion kilometers of driving data and is configured for each individual fleet. Queries can include vehicle risk flags and safety score comparisons. During a pilot program, 87% of participants returned to use the tool for further questions. One operator even used Jay to pinpoint a concentration of serious incidents on a single road segment, a discovery that previously would have taken many hours of manual analysis. Brokers distributing Flock policies also get access to Jay for all their clients. Flock sees this as a tool for client reviews, not a replacement for broker advice. This innovation reflects a growing trend in commercial motor insurance towards data-driven underwriting and directly puts advanced AI tools into the hands of customers and brokers.