OpenAI Ads Manager: Self-Serve for ChatGPT

OpenAI just launched a self-serve Ads Manager for ChatGPT, letting businesses buy ads directly. This is a big step for advertising inside the popular AI chatbot. Here's the thing: advertisers can now manage campaigns themselves, choose cost-per-click bidding, and track conversions. This means they can see exactly how well their ads are performing, like purchases or sign-ups. What's interesting is that this makes advertising on ChatGPT much more like traditional platforms. U.S. advertisers can register now. OpenAI says they are building this with user privacy and control in mind. The bottom line: this move could open up significant new advertising opportunities for businesses, making ChatGPT a more serious player in the digital ad space.