Very Group Adopts Agentic AI for Retail Pricing Modernization

The Very Group is adopting agentic AI to modernize its retail pricing. The British e-tailer signed a three-year partnership with UiPath to introduce this AI-powered system across its brands. The technology will help manage margins and stock. It will also give teams better visibility into pricing performance. This system supports decisions for over 200,000 products. The goal is to respond faster to customer demand and retail trends. This new system builds on their existing data-led pricing strategy. It will also increase transparency on how AI makes decisions. The technology allows for campaign simulation, scenario planning, and optimization. It will also reduce some manual tasks for employees. This move aims to help Very stay ahead of shifting consumer demands and trends.